It can be a cumbersome task choosing the right GPS tracking system. Read this comprehensive guide so that you can find the right fit for you.

The AlixPartners survey found that 50% of respondents cited parking issues and associated costs; 35% cited the laborious process of renting a car as reasons...

Sometimes knowing when to waive a charge on a car rental bill matters more than a strict adherence to the bottom line — and can be a cost-effective...

The Internet’s growing role as a core revenue channel, along with other advances in technology, creates growth opportunities for RACs bold enough to adapt...

What factors determine whether your customer is satisfied? A focus on the customer’s perspective can help identify means for gaining market share.

High-pressure sales techniques don’t fuel incremental sales. The truth is, the products genuinely add value to the customer experience and help build...

Auto Rental News’ Lamest Customer Excuse Contest drew a bevy of entries detailing excuses from customers returning damaged cars. Here are some of the most...

As technology continues to revolutionize the car rental industry, are we straying from the “high touch” approach to customer service?

Fox Rent A Car remains focused on the leisure market with a business plan that promotes steady growth while weathering tough economic times.

The economic storm of 2008-2009 is causing shifts in the auto rental industry both in front of and behind the rental counter. Can you adjust to new market...