An irate customer is never fun. But helping your counter associates understand that they aren’t directing their ire at them personally is the first best...

How you handle the customer in an urgent time of need determines the size of your reward.

What if the car rental customer interacts primarily with the distribution channel, and the car rental company becomes more of a service provider?

It can be a cumbersome task choosing the right GPS tracking system. Read this comprehensive guide so that you can find the right fit for you.

Sometimes knowing when to waive a charge on a car rental bill matters more than a strict adherence to the bottom line — and can be a cost-effective...

An Avis Budget agency operator shares how he grew his business 20% by changing his customers’ experience.

The AlixPartners survey found that 50% of respondents cited parking issues and associated costs; 35% cited the laborious process of renting a car as reasons...

Rental companies can maintain relationships with past customers by keeping up with communication, offering incentives to rent again, and continuing to...

At the end of a rental or reservation call, a rental agent should always ask to book future rentals.

By establishing a verification process and enforcing certain requirements at the counter, a rental company can reduce the chances of its vehicles being...