Paint pictures of need for customers, and they’ll be much more likely to buy protection.

EV tires happen to be a perfect gateway to other sales as adoption grows.

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Survey finds cost is also becoming more important in the premium segment in an inflated market.

The used retail days-to-turn is now at roughly 42.

Consumers take advantage of expiring tax credits in a rush expected to extend through the quarter.

Trade tariffs may add to severe weather costs, just as rates had been normalizing following the pandemic.

Sentiment survey finds inflation, unemployment concerns, plans to cut spending on items with price hikes.

Burst of July sales on incentives, EV rush return inventory to pretariff numbers as dealers, consumers steer through uncertain tides.

A growing force in the automotive industry can’t be ignored.