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Categories: Dealer Ops, Digital, Opinion, Showroom
Data Mining: The Golden Opportunity You’re Ignoring

Why wait for slow times to mine your database? Expert offers a four-step plan to make data mining a full-time profit center — and all you need is a process...

https://www.fi-magazine.com/359436/data-mining-the-golden-opportunity-youre-ignoring
Categories: Compliance, Dealer Ops, Digital, F&I, Showroom
Louisiana Dealers Do Business Face-to-Face

Louisiana Automobile Dealers Association President Will Green believes the dealers in his state succeed by putting their customers and communities first and...

https://www.fi-magazine.com/359423/louisiana-dealers-do-business-face-to-face
Categories: Dealer Ops, Digital, Showroom
CTV Advertising: What’s in It for Auto Dealers?

Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all...

https://www.fi-magazine.com/359274/ctv-advertising-whats-in-it-for-auto-dealers
Categories: Dealer Ops, Digital, Opinion, Showroom
3 Digital Retailing Myths Debunked

Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena....

https://www.fi-magazine.com/358766/3-digital-retailing-myths-debunked
Categories: Dealer Ops, Digital, F&I, Opinion, Showroom, Training
Why Dealership Staff Fear Digital Retailing (and What to Do About It)

Dealers see the potential for more sales, higher profits, and improved CSI scores that digital sales and F&I can bring. Your employees fear the loss of job...

https://www.fi-magazine.com/358726/why-dealership-staff-fear-digital-retailing-and-what-to-do-about-it
Categories: Digital, Fixed Ops, Opinion
Data Can Help Dealers Sell More OE Parts

Once treated as classified information, factory parts data is now shared freely. Opportunistic franchised dealers are seizing the opportunity by selling...

https://www.fi-magazine.com/358294/data-can-help-dealers-sell-more-oe-parts
Categories: Dealer Ops, Digital, Showroom
3 Keys to Harness the Power of Dealer Data

Shoppers are increasingly moving online for all purchases. Few auto dealers have fully realized the competitive marketing advantage this potentially...

https://www.fi-magazine.com/358045/3-keys-to-harness-the-power-of-dealer-data
Categories: Dealer Ops, Digital, Opinion, Showroom
Opinion: Stop Stocking Vehicles You Can’t Sell

Inventory management expert advises dealers to go against the used-car flow by using online marketing to clear out aging units and inform your stocking...

https://www.fi-magazine.com/357623/stop-stocking-vehicles-you-cant-sell
Categories: Digital
High-Value Users: The Key to Maximizing Dealer Ad Dollars

Focusing on those car shoppers who only account for 11% of traffic but buy at a 34% higher rate is critical to successfully completing the transition from...

https://www.fi-magazine.com/357517/high-value-users-the-key-to-maximizing-dealer-ad-dollars
Categories: Dealer Ops, Digital
Why IT Strategy Is Mission Critical to Dealer Success

Dealer software expert warns few dealerships have the IT infrastructure required to support your business operations and protect your data as connected...

https://www.fi-magazine.com/357347/why-it-strategy-is-mission-critical-to-dealer-success


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