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Categories: Digital, Opinion
You Have 8 Seconds to Impress Me

Dwindling consumer attention spans have compelled many retailers to make their marketing messages faster and louder. Smart dealers use their first eight...
Categories: Digital, Opinion, Showroom, Training
3 Steps to Scrub Your Customer Data and Sell More Cars

Unleash the power of your CRM by building your sales and marketing initiatives around clean customer data. Data quality expert walks you through the...
Categories: Digital, Opinion
The Antidote to a Down Market May Surprise You

Dealers who invest in AI- and ML-powered digital marketing solutions today will reap the rewards of active-shopper targeting and engagement when the market...
Categories: Digital, Opinion
4 New Dealer Digital Marketing Tactics

Make your digital storefront easy to find and deliver a more engaging online experience — for sales and service — with four leading-edge strategies you can...
Categories: Digital, Opinion
Opinion: Early Identification Improves the Customer Journey

Dealer software expert identifies targeted marketing as a space to watch in 2019 as retailers and finance sources seek out and invest in new ways to engage...
Categories: Dealer Ops, Digital
Why IT Strategy Is Mission Critical to Dealer Success

Dealer software expert warns few dealerships have the IT infrastructure required to support your business operations and protect your data as connected...
Categories: Digital
High-Value Users: The Key to Maximizing Dealer Ad Dollars

Focusing on those car shoppers who only account for 11% of traffic but buy at a 34% higher rate is critical to successfully completing the transition from...
Categories: Dealer Ops, Digital, Showroom
3 Ways to Ensure Wholesale Sourcing Dependability

Accelerate turn and maximize gross profit by stocking smarter, identifying your fastest-moving units, and testing new digital tools designed to drive...
Categories: Digital, Opinion
5 Steps to Bring Your Dealer Website Up to Code

Whip your website into shape with this rundown of five mission-critical performance standards and personalization tools every dealer needs to compete on any...
Categories: Dealer Ops, Digital, Showroom
CTV Advertising: What’s in It for Auto Dealers?

Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all...

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