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Categories: Dealer Ops
Second-Half Comebacks: Ford, VW and Yelp

‘Da Man’ charts a course for come-from-behind victories against your competitors, the regulators and unscrupulous review sites.

https://www.autodealertodaymagazine.com/310387/second-half-comebacks-ford-vw-and-yelp
Categories: Dealer Ops
Lee Auto is the Maine BHPH Boss

Lee Auto Malls, the largest volume dealer in the state of Maine, includes two buy here pay here operations. John Isaacson, CEO of Lee Auto Malls, explains...

https://www.autodealertodaymagazine.com/309916/lee-auto-is-the-maine-bhph-boss
Categories: Dealer Ops, Training

Jennifer Murphy - While some dealers have had a Web presence for years, CarSmart in Kansas City, Mo., didn’t have one until April 2009. Co-Owner Ted Heater,...

https://www.autodealertodaymagazine.com/309369/car-smart-updates-advertising-and-inventory
Categories: Compliance, Dealer Ops, Opinion
I Was the Dieselgate Guy. Here’s What I Learned.

The dealer who chaired Volkswagen’s U.S. advisory council through the Dieselgate scandal says his experience reinforced the need to communicate with speed,...

https://www.autodealertodaymagazine.com/357191/i-was-the-dieselgate-guy-heres-what-i-learned
Categories: Dealer Ops, Digital

Samantha Shaw - The store's ability to deliver so many cars while operating under their many selling constraints intrigued me. Hillside Honda has no room...

https://www.autodealertodaymagazine.com/308490/hillside-honda-excels-with-five-essential-bdc-components
Categories: Dealer Ops, Digital, Training

Jennifer Murphy - When creating your next ad campaign, consider the average consumer’s intelligence – better yet, consider the dumbest consumer’s...

https://www.autodealertodaymagazine.com/308509/the-truth-of-advertising-compliance
Categories: Dealer Ops

Bryan Goudy - The F&I office ... it has changed forever the way automobile dealers sell their accessories and aftermarket products.

https://www.autodealertodaymagazine.com/307939/fi-manager-or-clerk
Categories: Dealer Ops, Training

Leaders set higher standard values... they model those values themselves and use charismatic methods to attract people.

https://www.autodealertodaymagazine.com/308213/what-great-leaders-do
Categories: Dealer Ops

Kris Wright - Dealers often spend advertising dollars without tracking the “true” productivity of each medium. Since the market is more competitive than...

https://www.autodealertodaymagazine.com/308752/advertising-spending-those-dollars-weekly
Categories: Dealer Ops

Phone contact is essential for sales succes in special finance. Greg Goebel outlines a six-step plan for successfully handling SF phone leads.

https://www.autodealertodaymagazine.com/310070/the-sales-process-starts-with-a-dial-tone


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