Selling value over price in today's auto market

Depreciation continued in most segments, speeding up for full-size vans.

Everyone desires to be seen and valued for what they bring to the table.

The market saw continued depreciation last week that exceeded July norms, including those before the pandemic.

Why personality is agency currency.

Sales are up, but figures could be higher as Trump policies influence buying behaviors and the ghost of last year’s systems outage lingers.

Zero-emission models take a hit, including Tesla’s, while hybrids take off.

Market business proved much more robust than last year.

Despite decline, they gain in market share. Global sales, meanwhile, rocket.

Autotrader finds dealers miss key sales, waste ad budgets.