Record360’s first truck rental customer survey found that most respondents look for a truck rental company with strong customer service and enhanced vehicle...

They say customer service is the new marketing. A recent experience on Virgin America validates that point.

Some say this attitude is more prevalent in the millennial generation. Trend or not, your focus should be on dealing with it effectively.

In the midst of a new round of car rental company buyouts, the successful independent is becoming a rare commodity.

Sure, any company would jump at the chance to use technology to reduce labor costs. But it also comes with some big, red, flashing warning lights.

Digging into the J.D. Power and Associates Rental Car Satisfaction Study reveals ways to combat the low-rate game, as well as one proven tip for improving...

The results of the 2012 J.D. Power and Associates Rental Car Satisfaction Study bring the issue of the smaller and larger brands into focus.

In a year in which the industry increased its overall score for the second year in a row, an independent takes the prize.

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to...

It can be a cumbersome task choosing the right GPS tracking system. Read this comprehensive guide so that you can find the right fit for you.