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There are countless ways to sell financing and protection products, but only one way to truly connect with customers.
https://www.fi-magazine.com/324482/video-have-a-real-conversationTop trainer has a three-part answer for an F&I newbie who wants to know how he measures up against his peers.
https://www.fi-magazine.com/324490/video-measuring-upTop trainer counsels an F&I pro who wants to put a ‘customer cash’ rebate toward the down payment to reduce their customer’s interest rate.
https://www.fi-magazine.com/353887/cash-rebate-as-cash-down-paymentF&I trainer keeps hope alive despite bluster on the campaign trail and dirty dealings at the manufacturer level.
https://www.fi-magazine.com/324398/optimism-in-an-election-yearThe magazine’s resident F&I pro responds to an F&I manager’s query on how to handle a parent’s objection to his products.
https://www.fi-magazine.com/324435/video-overcoming-helicopter-parentsOlder clients who say they are buying their last car need to be protected just as much as a first-time buyer. The magazine’s resident F&I pro explains.
https://www.fi-magazine.com/324495/handling-the-last-car-objection![[Video Tips Included] Value Demonstration](https://dealerimages.bobitstudios.com/upload/fi-magazine/content/blogpost/_migrated/SHTDJulywarrantydrawing.jpg)
The magazine’s F&I wiz draws up the perfect way to illustrate a pre-owned vehicle’s remaining warranty and the value of purchasing additional coverage.
https://www.fi-magazine.com/324363/video-tips-included-value-demonstrationTop trainer says the key to selling environmental protection is to educate — not sell — customers on why advances in paint application have made it a...
https://www.fi-magazine.com/324418/video-selling-paint-protectionA frustrated F&I manager poses an increasingly common question: How do you sell protection products to customers who demand the final price by phone and...
https://www.fi-magazine.com/324513/addressing-fis-internet-problem