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Categories: Salon Management

Infuse your color consultation with language that excites the client about a service, suggests Beth Minardi.
Categories: Salon Management

Using the redCHOCOLATE training program, colorists are taught to present each client three customized service options at every appointment.
Categories: Marketing & Advertising, Salon Management
The Business of Hair Color: 'Tech'nicolor Show and Tell

The visual possibilities presented by social media offer the best opportunities for marketing a salon's color services.
Categories: Salon Management

Great colorists master the art of managing client expectations.

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