Tackle gray in 10 minutes with Paul Mitchell's new permanent cream hair color Paul Mitchell the color 10.

John Paul Mitchell Systems debuted its newest color line called The Demi Nearly Nudes, three new gold violet hues of tan, gold, and violet tones. 

ECRU New York's newest Luxe Gloss offers a blended formula of reflective pigments to enhance natural and color-treated hair while imparting a glass-like shine.

It's the launch you've all been waiting for! Remove faded red, blue, green, purple and more to always leave your client's hair with a clean slate.

RUSK empowers colorists with the introduction of new color products

Matrix's latest innovation contains pre-measured color and developer in every pouch for precise dosing and portability. It allows stylists to cover 100% of...

The mask's rich, creamy, silicone-free formula with an innovative airless dispensing pump technology that delivers a controlled dose and complete usage of...

The mask's rich, creamy, silicone-free formula with an innovative airless dispensing pump technology that delivers a controlled dose and complete usage of...

The new line of permanent hair color is designed to process in half the time and includes 22 luminous, hi-fi shades from intense naturals, vibrant reds, and...

The new masks are designed to condition and nourish hair to keep color vibrant.

The plastic parts of the collection are made from wheat fiber, a bio-plastic created from the remains of a wheat plant after harvesting.

Guy Tang's Super Power Direct Dyes collection is now available.

The clay powder is designed to leave hair stronger, more protected and softer.

The three new hues are inspired by the colorful streets of Miami.

The shades are designed to offer unlimited creative color to brunettes levels 3-5.

The new shades have calibrated deposit designed to give on-level, true-to-tone results at a level 10.

The range offers 20 nature-inspired, inter-mixable true-to-tone shades.

The collection includes 10 new shades spanning across three new tonal families, including Brown Ash, Brown Gold and Violet Gold.

These four new shades come in addition to the 13 already existing in the shade portfolio.

The two new products are designed keep cool blonde and natural grey tones looking silver.

While stylists love working on long, flowy locks, they also go through a ton of foil in the process. Colortrak introduces extra long 5x16 foil sheets to...

Zotos AgeBeautiful builds on its Shades of Intrigue Anti-Aging Haircolor Collection with new Seaside Allure shades, two blue-green, marine-inspired tones.

Affinage Mode Cool Blonde Illuminator is a semi-permanent toner that helps refresh and deep condition bright blonde tones and can also can be utilized by...

Pravana introduces a new product to address the scalp pain that some clients experience after color services, especially those with dry scalp or sensitive skin.

Pravana introduces a new product to address the scalp pain that some clients experience after color services, especially those with dry scalp or sensitive skin.

Instead of products used specifically for bonding services that require an extra step during the coloring, lightening or lifting process, the new Blondme...

Instead of products used specifically for bonding services that require an extra step during the coloring, lightening or lifting process, the new Blondme...

Introducing Premium Grip Gloves by Colortrak with extra long cuffs to avoid skin irritation and stains. These gloves fit like a second skin, providing a...

Introducing Premium Grip Gloves by Colortrak with extra long cuffs to avoid skin irritation and stains. These gloves fit like a second skin, providing a...

HALOCOUTURE introduces its balayage collection which creates seamless balayage blends for your clients without coloring or altering extensions.

Kadus Professional Hair Color comes in permanent and demi-permanent shades.

Kadus Professional Hair Color comes in permanent and demi-permanent shades.

Schwarzkopf Professional’s IGORA ROYAL ABSOLUTES range has been expanded to include four new pre-mixed, on-trend shades that are ready to be integrated into...

L'ANZA's Supreme Keratin Bonding Intelligence Kits includes everything you need to create value-added color bonding services — including prescriptions to...

INOA is L'Oréal Professionnel’s first AMMONIA-FREE permanent hair color. INOA provides rich color results, supreme respect for the hair and unlimited...

INOA is L'Oréal Professionnel’s first AMMONIA-FREE permanent hair color. INOA provides rich color results, supreme respect for the hair and unlimited...

John Paul Mitchell Systems introduces Neon, a limited-edition line of temporary color hairsprays.

Rusk Deepshine Direct introduces five new Intense Direct Colors that can be used individually or mixed together for endless color transformations.

The Donna Bella Color Mat lends stylists a hand while they color hair. It’s made of silicone so color can’t soak through. The clip holds one pack of hair...

The Donna Bella Color Mat lends stylists a hand while they color hair. It’s made of silicone so color can’t soak through. The clip holds one pack of hair...

Affinage Salon Professional introduces the Metallics collection of shades to its Infiniti range of permanent hair color.

Hairtalk Hair Extensions debuts Pops of Color mini strand plus extensions that deliver color popping from the root.

Manic Panic continues to celebrate its 40th year by announcing the launch of a limited-edition hair color named by fans.

Joico introduces the LumiShine Silver Blue Series, silver-blue based demi-permanentliquid shades.

The 2PK set of Glitter Brushes includes one signature wide color glitter brush and introduces Colortrak’s latest brush, the EXTRA WIDE color glitter brush,...

This 100% remy human hair option is the perfect way to achieve color without commitment.

This 100% remy human hair option is the perfect way to achieve color without commitment.

Colortrak introduces dazzling Glitter Brushes with ultra-soft feather bristles for freehand coloringntechniques.

Redken is introducing four new makeup-inspired Shades EQ Pastels.

Redken is introducing four new makeup-inspired Shades EQ Pastels.