The benefits of a dry manicure may be obvious to techs, but clients are often understandably resistant. Bring them onboard by selling an experience just...

With the latest advances in technology, it’s possible to offer clients cosmetic solutions that were unavailable in the past — including toenail...

You know your client’s manicure would last longer with a little attention at home, but is encouraging her to touch your masterpiece your best...

Tell a woman high heels cause foot problems and she’ll likely agree — but that doesn’t mean she is willing to give them up. You can...

Personal preference isn’t the only thing that determines the ideal shape and length for a client’s nails. The best techs know a number of factors play...