July business brisk despite high prices; EVs move fast ahead of tax break stall.

April tariff winds buffet consumers, ending upswing in conditions.

Trump moves forward with tariff, citing national security, U.S. industrial base.

Settle in a normal January decline after particularly hot December sales.

Incentives and ample supply serving to keep sales healthy despite lingering inflation.

Despite that and rising incentives, conditions still challenging for consumers.

Prices down as inventory, incentives head in the other direction.

Slight incentives pullback pushes ATP to its highest of the year, but Cox expects them to resume along with inventory.

U.S. market is still weighted toward luxury models, though, and consumers are pinched because their incomes haven’t kept pace with the increases.

Continued incentive increases weren’t enough to stop sales pace decline.