Great F&I professionals don’t jump to conclusions, and they don’t try to solve problems for customers. Instead, they solve problems with customers. F&I...

F&I trainer makes the case for digital F&I. He offers a five-step process for adding information about products, pricing, and your finance team to your...

F&I trainer says it’s time for a break. He explains how stepping outside and taking a breath of fresh air will lead to more product sales than you ever...

Are your penetrations stuck in neutral? Top trainer explains how adopting the F&I master’s mindset creates more enjoyable — and productive — presentations.

F&I trainer says car buyers will only truly reveal their needs in an environment that rewards honesty. He offers a few trust-building tips designed to get...

Top trainer reminds F&I pros to occasionally set aside the logical flow of product presentations and let emotions take over.

F&I pros can set themselves apart by demonstrating genuine concern and shifting their focus from selling products to making them easy to buy.

The magazine’s resident F&I trainer says F&I professionals need to infuse a little creativity into their product presentations if they want to be top...