His Madness says putting transparency, ethics, and the customer’s needs first is the long-term solution to the short-term problem of meeting your next...

F&I professionals who talk more than they listen miss opportunities to let customers sell themselves. His Madness has the proof.

His Madness wants F&I pros to achieve greatness by pushing the limits of performance, product knowledge, and customer service.

Bad habits form quickly when finance friction affects your performance. His Madness explains how true F&I professionals roll up their sleeves and seek...

Before you quit F&I and start flipping burgers, His Madness reminds you that every losing streak has to end sometime.

His Madness challenges F&I professionals to take whatever steps are necessary to make the business office a safe, fun, comfortable stop on the customer’s...

His Madness offers a sample of word-tracks and strategies from many of the nation’s leading F&I producers and trainers.

Do you know the minimum amount of tread depth a tire must have for a tire-and-wheel claim to be approved? If you don’t, His Madness has a message for you.

His Madness wants F&I pros to commit to ethical dealings with customers and finance sources because it’s the right thing to do, not just for the very real...

Every F&I pro gets the occasional ‘F’ customer, but they’re a small part of your business and they’re not worth a minute of mental anguish.