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How do you turn a conversation with a client in a new direction when it’s going into uncomfortable or negative territory?

https://www.nailsmag.com/598605/how-do-i-guide-an-uncomfortable-conversation-into-a-new-direction

Q: Im a solo nail tech. What’s the best way to dip my toe into selling retail without a huge cash outlay to start with? And what...

https://www.nailsmag.com/598608/qa-with-patti-biro-of-patti-biro-and-associates

I recently started working at a high-end salon and I’m looking for marketing ideas. Should I do punch cards? I can’t do...

https://www.nailsmag.com/598609/should-i-use-punch-cards

Q: I live in a small town with two other nails-only salons that are not reputable and a lot of full-service salons that don’t do much with nails....

https://www.nailsmag.com/598611/what-are-reasonable-terms-for-a-non-compete-contract

I have been doing wraps for over 20 years. The products I used to use have changed and the new ones are adding about 10 minutes to my appointment time. I...

https://www.nailsmag.com/598614/the-new-products-im-using-are-adding-time-to-each-appointment-how-do-i-adjust-my

I am naturally a pretty quiet person who doesn’t like to talk much. But after doing nails for a year, I realize that talking to clients is a must...

https://www.nailsmag.com/598616/how-do-i-get-conversation-going-and-not-sit-in-awkward-silence

I have been a nail tech for many years and I’ve never been good at standing my ground with clients. What should I do when they come in with their...

https://www.nailsmag.com/598621/what-should-i-do-when-clients-have-their-check-prepared-for-one-service-but-the-price-ends-up-higher

I’m thinking about not doing pedicures anymore and just specializing in traditional and gel-polish manicures. Most of my clients only get their...

https://www.nailsmag.com/598626/im-thinking-about-not-doing-pedicures-anymore-and-just-specializing-in-tradition

I’m opening a new nail salon and am having a hard time finding nail techs besides myself. How did you find yours? I’ve tried Craigslist,...

https://www.nailsmag.com/598634/whats-the-best-way-to-recruit-techs-for-a-new-salon

A complimentary glass of wine, an extra-long foot massage … these are the small gestures that keep clients coming back — and sending their...

https://www.nailsmag.com/598635/what-low-cost-extras-do-you-provide-that-clients-perceive-as-having-a-high-value


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