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Categories: Retail, Service
Blah, blah, blog!

I have a client who is really engaging the digital world with fantastic results. They have built a clean, professional and easy-to-navigate website that’s...
Categories: Retail, Service
Parnelli Jones partnered with winners, and won

I worked for Parnelli Jones for 20-plus years in a variety of capacities. In many ways, Jones is just an ordinary guy; in other ways, he’s quite...
Categories: Retail, Service
Counter intelligence: You better get better, and then better again

In last month’s article, I asked the question “Is retailing getting harder?” I used a quote from Steve Jobs from when Apple was announcing it was planning...
Categories: Retail, Service
People. Process. Profit: Keep Your Focus

Retailing is a complex endeavor. I recall my first day working at a retail sales counter in a high-volume location. Customers came streaming through the...
Categories: Retail, Service
I Got Schooled by a School Teacher

When I was a young district manager in charge of 13 stores, life was crazy. I always felt somewhat out of control, like I was missing something and, of...
Categories: Retail, Service
At your tire dealership, the hardest thing to change is your mind

We all know there is a difference between changing your mind and making a change. Usually it’s easy to change your mind after you discover new or additional...
Categories: Retail, Service
Simple Truths in Retailing that Never Change

Have you ever read something that just hit you like a ton of bricks because its truth and potential impact were immediately understood? When I run across...
Categories: Retail, Service
Training Covers Strategy, Process and Execution

The competition is predictable. The needs of customers is understandable and predictable. But Wayne Williams says how your store or stores operate can't...
Categories: Retail, Service
Selling to the millennial generation

The new marketing battle cry is, “Here come the millennials!” This means millions of new consumers entering the marketplace with new standards and expectations.
Categories: Retail, Commercial Business, Service
Communication is 85% of everything!

For decades now, I have participated in and witnessed thousands of exchanges between retailers and consumers. I have seen retailers greet customers, talk...

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