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Categories: Management, Retail, Service
Parnelli Jones partnered with winners, and won

I worked for Parnelli Jones for 20-plus years in a variety of capacities. In many ways, Jones is just an ordinary guy; in other ways, he’s quite...
Categories: Management, Retail, Service
Women Buy Tires, Too -- They Have the Numbers, the Influence and the Shopping Skills

Over the last few years, I’ve subscribed to a variety of blogs and company emails that provide a lot of marketing research on a weekly basis. The hot...
Categories: Management, Retail, Service
Beware of Routine Dullness: Invest $25 and a Little Time in You and Your Career

It’s amazing what you can forget. I wouldn’t consider myself a big reader, but I do read a lot. In remodeling my work/writing studio earlier...
Categories: Commercial Business, Management, Retail, Service
Customer-Service Revolution: How the ‘User Experience’ Will Trump Price by 2020

Like I’ve said before, I read a lot. Every day I receive emails that offer interesting and fact-filled information gleaned from recent studies. There...
Categories: Management, Retail, Service
We Are Retailers: We Must Keep an Eye on the Details in Retail

We must never forget that we are retailers. Consumers have never demanded more from retailers than they do today. To win at retail today, you must deliver...
Categories: Management, Retail, Service
A Simple Technique to Compete with the Big Boys

Every tire dealer in America competes against strong, established, online tire providers. Most independent tire dealers also compete with the largest...
Categories: Management, Retail, Service
Fake Value Is Overrated and Overpriced

Customers are pretty smart; actually, they always have been. I’m picking up lately on an idea that’s floating around: Running a business was...
Categories: Management, Retail, Service
Skills that Pay the Bills: Effort Matters, but Outcome Matters More!

This article is about two things, when to focus, and how to focus! It’s not the output, but the outcome.
Categories: Management, Retail, Service
The Sales Counter Moved Again: And the Sales Floor is Now on the Smartphone

The sales counter just moved. Well, it didn’t “just-move,” it’s been moving. In my early days of selling tires at retail, it all...
Categories: Commercial Business, Management, Retail, Service
Close the Gap or Lose the Sale: Use Your Advantages to Overcome Abandonment

I’m tired of talking about the internet, but I might be the only one. It’s a subject that tire dealers talk about all the time, and it...

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