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Baby boomers can be active participants on social media. At 58 years old, I am living proof of that.
https://www.moderntiredealer.com/10113/posting-tweeting-and-selling
Do you remember the classic 1960’s television show “Hogan’s Heroes”? I call it a classic because it was a successful situation comedy about a German P.O.W....
https://www.moderntiredealer.com/9839/proper-tire-inflation
More than nine months have passed since I outlined what incoming President Donald Trump said he would do to help small businesses and their workers....
https://www.moderntiredealer.com/10404/it-is-your-business-dont-be-apolitical-when-it-comes-to-president-trump
The phrase, “Any publicity is good publicity” may work in the entertainment field, but it doesn’t work in the retail tire industry. Recalls and scandals are...
https://www.moderntiredealer.com/9577/word-of-mouth-says-it-all
I just watched a very disturbing advertisement on the Internet, and it has nothing to do with this year’s presidential campaign. There was no Donald...
https://www.moderntiredealer.com/10152/politically-incorrect-advertising-not-from-trump-or-clinton-but-bmw
Who doesn’t want to be “on top of the list, head of the heap, king (or queen) of the hill?” Frank Sinatra did, and he sang about it in...
https://www.moderntiredealer.com/9595/here-come-the-judges
Millennials in the workplace are often the butt of jokes for their cultural characteristics, either true or imagined. Supposedly they are all...
https://www.moderntiredealer.com/10139/on-the-rise-as-we-pay-tribute-to-gen-y-we-build-a-community
Brand loyalty, which among auto owners is very great, is very weak in the tire field. Only 30% of the respondents bought the same make of tires they owned...
https://www.moderntiredealer.com/75147/end-of-the-line-for-me-but-not-for-you-the-independent-tire-dealer
As a general rule, I don’t like overreaction. Whether it is in response to a seemingly terse email or the potential outbreak of a life-threatening disease,...
https://www.moderntiredealer.com/9798/too-much-overreacting
One side says increasing taxes is the answer. The other side says cutting spending is the answer. Neither side has shown any respect for the other.
https://www.moderntiredealer.com/9476/back-to-the-basics