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Categories: Retail, Service, Suppliers, Wholesale Distribution
Risk vs. reward

When J.C. Penney CEO Ron Johnson hired entertainer Ellen DeGeneres to be the face of the company earlier this year, his reasoning was very clear. In an...
Categories: Retail, Service
Wheel Offset Basics

A car’s chassis is more than the sum of its parts. Everything from the shock absorber’s top bushing right down to the tire contact patch is...
Categories: Retail, Service, Suppliers, Wholesale Distribution
It’s all about making the right choices

Dan Hennelly says he is an extreme micromanager, but he’s not. Even in the early days of Hennelly Tire & Auto Inc., his wife, Diane, set up and...
Categories: Service
Tips on Servicing Air Suspension Systems

Independent tire dealers account for more than $5 billion of the suspension service work performed in the U.S. That averages out to yearly sales of $189,000...
Categories: Retail, Service
Women really are from Venus

What percentage of your customers are women? Fifty percent? Eighty percent? More than 80%?
Categories: Commercial Business, Retail, Service
Word-of-mouth says it all

The phrase, “Any publicity is good publicity” may work in the entertainment field, but it doesn’t work in the retail tire industry. Recalls and scandals are...
Categories: Retail, Service, Wholesale Distribution
Is Tire Rack your competition?

The Tire Rack is an independent tire dealership. Its business model may be different from yours, but the owners have complete control over it.
Categories: Retail, Service
Maintaining a maintenance schedule

"Your ‘Check engine’ light is on, Penny.” That’s a running gag on “The Big Bang Theory” television series on CBS. After six seasons, Penny’s car has yet to...
Categories: Commercial Business, Retail, Service, Suppliers, Wholesale Distribution
Dealer profile: Sullivan Tire

Sullivan Tire Co. Inc. is 10th on the Modern Tire Dealer 100 list of the top independent tire dealer chains in the United States. It also placed 33rd on...
Categories: Commercial Business, Retail, Service, Wholesale Distribution
Hail to the new TIA chief

What do Pepsi, women’s clothes and lumber have in common with Wayne Croswell? All three products were produced or marketed by companies looking for a...

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