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Categories: Commercial Business, Management, Retail, Service
Close the Gap or Lose the Sale: Use Your Advantages to Overcome Abandonment

I’m tired of talking about the internet, but I might be the only one. It’s a subject that tire dealers talk about all the time, and it...

https://www.moderntiredealer.com/10419/close-the-gap-or-lose-the-sale-use-your-advantages-to-overcome-abandonment
Categories: Commercial Business, Management, Retail, Service, Wholesale Distribution
Building Trust Through Engagement Skills

You can buy advertising, but you can’t buy trust. I’m an outgoing person. I like to engage people in a wide variety of ways, mostly individually...

https://www.moderntiredealer.com/10251/building-trust-through-engagement-skills
Categories: Management, Retail, Service
‘Better’ Pays Dividends: You Better Be Better Online and In Your Store

We’ve all heard it said, “Bigger is better,” or, “Faster is better.” But really, only better is better.

https://www.moderntiredealer.com/10278/better-pays-dividends-you-better-be-better-online-and-in-your-store
Categories: Management, Retail, Service
Expenses Creep, and Gross Profit Leaks: Watch the ‘Extras’ That Affect Operating Expenses

I worked side-by-side with a great retail district manager when I was younger. His name was Fred, and he used to say, “Anybody can put numbers on an...

https://www.moderntiredealer.com/10124/expenses-creep-and-gross-profit-leaks-watch-the-extras-that-affect-operating-exp
Categories: Management, Retail, Service
There Are Only Two Problems You Can Have in a Tire Store

When I was young and running a group of retail stores, I had a mentor who used to tell me, “There are only two problems you can have in a tire store....

https://www.moderntiredealer.com/10183/there-are-only-two-problems-you-can-have-in-a-tire-store
Categories: Management, Retail, Service
The Sales Counter Moved Again: And the Sales Floor is Now on the Smartphone

The sales counter just moved. Well, it didn’t “just-move,” it’s been moving. In my early days of selling tires at retail, it all...

https://www.moderntiredealer.com/10307/the-sales-counter-moved-again-and-the-sales-floor-is-now-on-the-smartphone
Categories: Management, Retail, Service
Parnelli Jones partnered with winners, and won

I worked for Parnelli Jones for 20-plus years in a variety of capacities. In many ways, Jones is just an ordinary guy; in other ways, he’s quite...

https://www.moderntiredealer.com/9945/parnelli-jones-partnered-with-winners-and-won
Categories: Management, Retail, Service
Selling + Serving = Retailing: Create Confidence and Build Enthusiasm to Make Sales

Full definition of retailing: The activities involved in the selling of goods to ultimate consumers for personal or household consumption.

https://www.moderntiredealer.com/10233/selling-serving-retailing-create-confidence-and-build-enthusiasm-to-make-sales
Categories: Management, Retail
Branding Is a Beacon:  The Time Is Right for You to Rethink and Rebrand

Time magazine included Ray Kroc in its Time 100: The Most Important People of the Century. You might say, “Wayne, what does that have to do with...

https://www.moderntiredealer.com/10405/branding-is-a-beacon-the-time-is-right-for-you-to-rethink-and-rebrand
Categories: Management, Retail, Service
Influence: How to Use Your Power for the Good of the Customer

Almost nothing I can think of could have more influence in our industry than a sales person at a sales counter who understands the power of influence.

https://www.moderntiredealer.com/10267/influence-how-to-use-your-power-for-the-good-of-the-customer


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