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Categories: Consumer Tires, Management, Retail, Service

If you are frustrated with your customer’s price focus or “always wanting a deal” type of mentality, Modern Tire Dealer columnist Dennis...

https://www.moderntiredealer.com/10643/how-to-know-when-your-prices-are-too-low
Categories: Commercial Business, Management, Retail, Service, Wholesale Distribution
Year-End Review and a Look at What’s Ahead

To 2019, Dennis McCarron says: Bring it. Low unemployment is likely to continue, and while that makes staffing harder, it means more people are driving to...

https://www.moderntiredealer.com/10527/year-end-review-and-a-look-at-whats-ahead
Categories: Management
Being ‘Busy’ Doesn't Equate to Being Profitable

Some days, it may seem like you were busier than all get-out, but you didn’t make any money. Other days seemed slow, but you were stunned at how much cash...

https://www.moderntiredealer.com/80456/being-busy-doesnt-equate-to-being-profitable
Categories: Management, Retail, Service
The Art of the Interview

The repair wasn’t done right.” Ever hear this from a customer? About 75% of the time, this statement results in the dreaded service...

https://www.moderntiredealer.com/75142/the-art-of-the-interview
Categories: Management, Retail, Service
DIFM vs. DIY: How to Handle the In-Between Customer

A customer walks in with a part and wants you to install it. Should you do it? Dennis McCarron helps you answer the question.

https://www.moderntiredealer.com/10654/difm-vs-diy-how-to-handle-the-in-between-customer
Categories: Commercial Business, Management, Retail, Service
Do, Delegate, Delay or Dump: Learning How to Spend Your Time Efficiently

Employees may come to you with problems they can readily solve on their own, customers may want to speak “just to you” about getting their oil...

https://www.moderntiredealer.com/10504/do-delegate-delay-or-dump-learning-how-to-spend-your-time-efficiently
Categories: Commercial Business, Management, Retail, Service
The New Four-Letter Word in Your Shop: Busy

"I can’t understand why there is no profit, we are so busy.” “I need to hire more staff; we are so busy.” “How are you...

https://www.moderntiredealer.com/10342/the-new-four-letter-word-in-your-shop-busy
Categories: Consumer Tires, Management, Retail, Service
What Employees Get Right: Become Better at Pointing Out the Positives

Dennis McCarron has a challenge for every manager, owner — every boss. He's even made it a double-dog dare: for one week,  only point out the...

https://www.moderntiredealer.com/10542/what-employees-get-right-become-better-at-pointing-out-the-positives
Categories: Management, Retail

Tire dealers are feeling the heat. The big guys are growing bigger. Finding and keeping reliable technicians is getting more expensive. And...

https://www.moderntiredealer.com/10520/whats-more-important-than-consolidation-and-wage-wars-cash-flow
Categories: Management, Retail
Sales Manager or Store Manager? Different Jobs, Different Responsibilities

Often, as is the case, a tire and automotive shop will employ a store manager.  That is what we call the job, a store manager. But is your store...

https://www.moderntiredealer.com/10518/sales-manager-or-store-manager-different-jobs-different-responsibilities
Categories: Management, Retail, Wholesale Distribution
Task Vampires and Emotional Vampires: Slaying Productivity-Draining Monsters

Modern Tire Dealer columnist Dennis McCarron has some practical tips for dealing with the vampires that rob us of time. One example is the “buddy...

https://www.moderntiredealer.com/75123/task-vampires-and-emotional-vampires-slaying-productivity-draining-monsters
Categories: Management, Retail
Are You an S Corp or C Corp?

A small business is much, much, much better off as an S corp for many reasons. For starters, if your store or stores made less than $50,000 in profit last...

https://www.moderntiredealer.com/10499/are-you-an-s-corp-or-c-corp
Categories: Commercial Business, Management, Retail, Service, Wholesale Distribution
Wage and Hour: Is There a Target on Your Back?

In the spring and summer of 2018, the federal government disciplined the tire and automotive industry by nearly $1 million for wage and hour violations. The...

https://www.moderntiredealer.com/10506/wage-and-hour-is-there-a-target-on-your-back
Categories: Management, Retail, Service, Wholesale Distribution
Benchmarks Are Not a Myth

A gross profit benchmark of 60% for a tire store is not a myth. Dennis McCarron explains how to reach it, from setting your shop’s labor rates to...

https://www.moderntiredealer.com/10537/benchmarks-are-not-a-myth
Categories: Management, Retail, Service
It’s Time to Raise Your Labor Rates!

Politics. Religion. Alldata vs. Mitchell 1. Flat rate versus any other pay plan. Yes, I’m going there. I want to address pay plans, but not in a way...

https://www.moderntiredealer.com/10607/its-time-to-raise-your-labor-rates
Categories: Commercial Business, Management, Retail, Service, Wholesale Distribution
How to Catch (and Retain) Great Employees

Most independent tire dealers get into the tire and automotive service business because they enjoy fixing vehicles or selling things. Many probably started...

https://www.moderntiredealer.com/10667/how-to-catch-and-retain-great-employees
Categories: Commercial Business, Management, Retail, Service
Job Descriptions Help Everyone: Let Your Employees Know What They Need to Do

Why does it seem that on some days, owners can’t peel themselves away from the counter and the service consultants are nowhere to be found? A tool you...

https://www.moderntiredealer.com/10590/job-descriptions-help-everyone-let-your-employees-know-what-they-need-to-do
Categories: Management, Retail, Service

Due to the boom of the internet, social media, and web 2.0, you are competing for the talents with every single other employer out there regardless of...

https://www.moderntiredealer.com/10511/dennis-mccarron-reach-younger-to-find-technician-talent
Categories: Commercial Business, Management, Retail, Service, Wholesale Distribution
10% Net Profit: Get Your Fair Share

Every year, you have a chance to be fair to your customers, your employees, and yourself. Earning 10% net profit year-over-year is your fair share, and...

https://www.moderntiredealer.com/10553/10-net-profit-get-your-fair-share
Categories: Commercial Business, Management, Retail, Service, Wholesale Distribution
Gotcha! Are You Ready if Reporters Target You During Sweeps Week?

Remember this: No matter what, in every instance, it is always up to the business to make sure that work sold is legitimate and performed.

https://www.moderntiredealer.com/10510/gotcha-are-you-ready-if-reporters-target-you-during-sweeps-week
Categories: Management, Retail, Service
Why It's Important to Hire What You Can't Teach

What really separates you from the competitor down the street is the people in your building. And it’s not what they know. It’s the things you...

https://www.moderntiredealer.com/10509/why-its-important-to-hire-what-you-cant-teach


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