Known for its luxe, purpose-driven hair care products and styling tools, Theorie is introduces its new Pure Professional line, using Elemental Botanical...

The internet has been beside itself this week with the announcement of Dyson’s (yes, the vacuum brand) latest innovation. The appliance brand unveiled...

For clients who clamor for heightened lash fullness and volume, NovaLash answers the call with new American Volume products and...

SpaRitual has launched its Mindful Brush. The specially designed brush has more than 600 bristles that fan out for maximum control for the application of...

So a ceramic iron straightener, detangling brush and anion head massager walk into a salon…No, not separately, together.A straightener…that...

Water-based gel that works when the user is asleep, no rise-out in the morning required! Ocean Silk Technology revitalizes and strengthens hair; Rhodophycea...

Is it damaging? Should I charge clients more? You asked, the experts answered!

Redken's professional root-blending system is prescribed by the colorist and personalized to the client for at-home touch-ups that protect the integrity of...

The title of last summer’s hottest song is actually the key to this season’s hottest trend in haircolor. My celebrity clients are veering away...

In celebration of the 40th anniversary of The Rocky Horror Picture Show, Gelish and Morgan Taylor announced it is making a four-color collection that is...