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Categories: Awards & Contests, Marketing & Advertising, Salon Management
STAMP 2017: Interlocks' Merchandising Display

The team at Interlocks creates a travel-inspired merchandising display to introduce clients to Kerastase, earning it a 2017 STAMP award.
Categories: Awards & Contests, Marketing & Advertising, Salon Management
STAMP 2015: Coco Cheveux's Radio Commercial

Show Your 'StashCoco CheveuxSouth Portland, MaineOwned by: Tiffany Conway To raise awareness for men’s health through the Movember movement...
Categories: Career, Marketing & Advertising, Salon Management, Style
Marketing to the Thinning-Hair Client

How do you effectively market a service nobody wants to admit they need? We gathered advice from several owners who regularly work with thinning-hair clients.
Categories: Marketing & Advertising, News, Salon Management, Technology
Salon Today Recommends: Become a 6-Figure Stylist, Boost Your Bottom Line & Aveda’s Full Spectrum Demi+ Line

Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means...
Categories: Salon Management
STAMP 2015: Salon Gloss' Best Incorporation of a National Campaign

Nick Arrojo at Salon GlossSalon GlossWoodstock, GeorgiaOwned by: Tim Timmons In his market, Tim Timmons is known for his makeovers. When a young woman...
Categories: Awards & Contests, Marketing & Advertising, Technology
STAMP 2018: Salon Spa W's Going Global Campaign - Promoting Travel Products

Salon Spa W's Going Global campaign incorporated a variety of digital and traditional marketing elements and had the whole salon buzzing about spring...
Categories: Business

Luring men into your salon is challenging, but it’s easier than getting them to stop and ask for directions. Help them find your salon easily with...
Categories: Awards & Contests, Marketing & Advertising, Salon Management
Lemonade Marketing

Like most salon owners, Bryan Nunes was feeling stressed about the investment he had made in his first business venture when he was preparing to open the...
Categories: Business
Orchard Nails: Loyal Clients, Loyal Techs

For most people, the 2007 subprime mortgage crisis was anything but a blessing. But for Orchard Nails owner Thomas Kent Irwin, there was an unexpected...
Categories: Business, Nail Design

Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.

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