Rebeca Deanne (@rebelnoel_hair) of Studio 145, Corona, CA. gets inspired to try new techniques and challenges herself by following some of the...

Learn the steps to create a Wella Illumina blonde inspired by the healthy, dimensional finish of children's natural hair coloring.

Color specialist Gina Bianca uses balayage as the foundation for most of her looks, often referring to the technique as “building the house.” Here, she...

Aubrey Loots, Wella Top Artist and owner of Studio DNA in Los Angeles, can be accused of major multi-tasking. Loots has been working with Concept Fashion...

Shelley Gregory (@ShelleyGregoryHair) of Atelier By Square Salon, Las Vegas, Nevada, caused quite a stir with this gorgeous cotton candy pink finish. Here...

Fashion editors from around the globe were invited to Wella Headquarters in Darmstadt, Germany, to meet the chemists and scientists who creat hair color to...

We are just movin’ right along! We’re all done with color now—and wow, my brain feels like mush. I absolutely love color—so much!—but it’s ridiculous how...

Fabio Sementilli expresses the importance of getting involved in industry while Mark Debolt offers tips on competitions AND an Oribe sighting at NYFW.

Allie Villa (@allievilla) of Mimi's Salon (@mimissalon), Belmar NJ, says "My client Marta always likes to go very blonde during the summer so we...

Jessica Mendieta (@jessdomyhair) of the Butterfly Loft (@butterflyloftsalon) in Los Angeles, CA, had a fun opportunity with her client."Jana came in...