Luxury home hair color lines, customized DIY color, and haircolor websites—David Adams and Virginia Meyer, the founders of Red Chocolate discuss your new...

Wella Koleston Perfect Red by Helmet Midtown

Miriam Ortega (@studio410artonhair), owner of  Studio 410 of Dallas, Texas, accepted a color correction challenge that caught our eye."Brenda...

The iridescent glow of this Scruples’ strawberry shade, created by Scruples Creative Director Mia Liguori, finds its strength in softness. The vision comes...

Goal: Create an intense, expressive color that can easily be changed without compromising the hair’s integrity.

Joanna Rivera (@j0j0styles), owner of @nylahairstudiospringhill, Springhill, Florida, has an incredible Instagram page filled with beautiful finishes and...

As you know, the NAHA awards are tomorrow this Sunday, July 14 in Las Vegas, and the Modern team will be on hand to cover the event. As we countdown the...

Swanda Robyn (@vps_hair_chic) co-owner of Vintage Park Salon, Houston, Texas, was very excited to formulate this color giving her client Tracy a new,...

This client rides her bicycle all over Manhattan and Brooklyn, is active and energetic, and is clearly not defined by her age. Balayage master Eva Scrivo...

Who We AreIn 2006, a small group of industry innovators identified an opening in the market: the lack of viable alternatives to the traditional...