Who we areWella’s portfolio of leading and trusted brands includes Wella Professionals and Clairol Professional. Their products and services are distributed...

EuforaColor presents 11 new Artisan Shades, as well as AloeLite Cream Lightener with a thick, creamy consistency.

Pravana has chosen six of its top Chromasilk Vivids shades and is now offering them in extra-large tubes with three times the amount of color.

AG Hair recognizes its Sterling Silver Toning Shampoo and Conditioner in the brand's Hero Series, which celebrates AG's bestselling products. Having...

As color trends get bolder, the need to protect against damage and breakage becomes greater. Enter Fibreplex Bond Enforcing System from Schwarzkopf...

Who We AreVia cloud-based technology, SureTint software acts as a personal assistant, capturing work#30; flow and providing business insight and solutions...

Los Angeles welcomes a new salon concept: Base Color Bar is a high-end salon exclusively offering base color for men and women. Clients can expect to be in...

Evo now offers its Fabuloso color intesifying conditioner in 30mL tubes, giving the clients the chance to try it out without the commitment of buying the...

Tonight Club Intrigue presents their In The Club event, featuring contemporary hair color and top inspirational looks for 2016. National Goldwell...

Who We AreRusk has always been about the art of hair—the creative artistry and the technical precision behind the craft—and has inspired generations of...