Los Angeles welcomes a new salon concept: Base Color Bar is a high-end salon exclusively offering base color for men and women. Clients can expect to be in...

Who We AreRedken Laboratories, founded in 1960, introduced the idea of protein reconditioning and created products that were able to condition hair...

Pravana has chosen six of its top Chromasilk Vivids shades and is now offering them in extra-large tubes with three times the amount of color.

Who we areWella’s portfolio of leading and trusted brands includes Wella Professionals and Clairol Professional. Their products and services are distributed...

Who We AreWith roots more than 115 years old, the products of Schwarzkopf Professional, a part of Henkel group, can be found in salons on every continent....

EuforaColor presents 11 new Artisan Shades, as well as AloeLite Cream Lightener with a thick, creamy consistency.

As color trends get bolder, the need to protect against damage and breakage becomes greater. Enter Fibreplex Bond Enforcing System from Schwarzkopf...

Who We AreRusk has always been about the art of hair—the creative artistry and the technical precision behind the craft—and has inspired generations of...

Dyeblox is a new healthy skin protection that prevents stains and protects skin from chemicals. It goes on smooth and dries to form a shield between the...

Who We AreVia cloud-based technology, SureTint software acts as a personal assistant, capturing work#30; flow and providing business insight and solutions...