Cost for the three days of hands-on education led by award-winning artists will rise soon.

SPARKS introduces 86 permanent shades across 8 tonal families formulated with the DUAL ACTION COLOR SYSTEM: an advanced system comprised of two exclusive...

These stats were compiled by Square, the credit card processing company, and they show how consumers today are spending their money on beauty.

The Professional Beauty Association has announced the 2020 North American Hairstyling Awards finalists in 15 competition categories. Celebrate the talent...

These four new shades come in addition to the 13 already existing in the shade portfolio.

The new shades have calibrated deposit designed to give on-level, true-to-tone results at a level 10.

Science and nature come together in a futuristic style, characterized by sustainability thanks to the latest Imagea products.

The annual competition expanded this year to include more categories, encompassing even more artistry and opportunity to be recognized.

Step away from the box color. These stylists are asking their clients to please wait until they are open again to touch their hair color.

During a tough time, two stylist/salon owners looked to Alter Ego Italy for support and say that working with the brand is making their return to the salon...