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Brand loyalty, which among auto owners is very great, is very weak in the tire field. Only 30% of the respondents bought the same make of tires they owned...
https://www.moderntiredealer.com/75147/end-of-the-line-for-me-but-not-for-you-the-independent-tire-dealer
Before you know it, the winter season will be upon us. It officially starts Dec. 21 and runs through March 20. So winter car care needs to start now.
https://www.moderntiredealer.com/10677/winter-car-care-think-like-a-consumer-when-the-temperature-drops
“I used to be a bullfighter.” Jose Rios told me that on a business trip to China in 2010. That trip ranks as my favorite during my 34-year...
https://www.moderntiredealer.com/10674/greatest-business-trip-ever-i-think-back-to-2010-as-the-reminiscing-begins
In talking with Brian Rigney, the incoming Tire Industry Association (TIA) president, it quickly became apparent he spends a lot of time with his family....
https://www.moderntiredealer.com/10672/tia-incoming-president-dills-brian-rigney-wants-to-make-the-associations-views-c
Just shy of 100 years in business, Free Service Tire sold its retail, commercial and wholesale outlets to Monro Inc. The Wexler family talks about their...
https://www.moderntiredealer.com/10661/free-service-tire-co-secrets-to-99-years-of-success
AAPEX 2019 is hosting a three-hour ADAS Forum to help repair outlets prepare for servicing advanced driver-assistance systems. Here's a rundown on the...
https://www.moderntiredealer.com/10660/the-evolution-of-adas-training
Is it possible to stay in the tire business for 100 years? Nearly two dozen independent tire dealerships have overcome the challenges of change to grow for...
https://www.moderntiredealer.com/10631/100-or-more-years-selling-tires
A car’s chassis is more than the sum of its parts. Everything from the shock absorber’s top bushing right down to the tire contact patch is...
https://www.moderntiredealer.com/10556/wheel-offset-basicsWhen it comes to suspension performance, preventive maintenance can be a hard sell — even as the vehicle sinks closer to the road surface.
https://www.moderntiredealer.com/10555/expert-advice-when-should-a-vehicles-suspension-parts-be-replaced
I find it hard to believe that as the network of independent tire dealers started to develop in the early 1900s, not one of them offered mobile tire...
https://www.moderntiredealer.com/10554/the-biggest-trend-in-retailing-mobile-tire-service