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Categories: Business, Marketing & Advertising
Data Confirms October 17 Begins the Holiday Salon Appointment Rush

While you might be focused on your salon team's Halloween costume contest, your clients are already contemplating booking their Christmas appointments,...

https://www.salontoday.com/617144/data-confirms-october-17-begins-the-holiday-salon-appointment-rush

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Marketing Your Salon Effectively
Future Focused: Phorest Tools Drive Salon Growth
The Most Relaxing Holiday Tunes
2025 SALON TODAY 200: Environmental Sustainability and Client Retention and Referral
How an AI Tool Captures Business from Missed Calls

Categories: Marketing & Advertising
Don't Market to Yourself

It's human nature to see the world through your own perspective, but when you're designing a marketing message, your target market may be very different...

https://www.salontoday.com/617075/dont-market-to-yourself

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How to Communicate with Your Clients Online
Marketing Your Salon Effectively
Second Act
Navigating the Thrill of Change
The SALON TODAY 200 Application is Officially Open! Deadline Extended to Nov. 15!

Categories: Marketing & Advertising
Instagrammable Moments in 5 Easy Steps

Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps...

https://www.salontoday.com/616757/instagrammable-moments-in-5-easy-steps

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Navigating the Thrill of Change
The Gift that Keeps on Giving
Photography Tips for Your Salons of the Year Submission
Join the Beauty Retail Revolution!
Marketing Your Salon Effectively

Categories: Awards & Contests, Marketing & Advertising
STAMP 2019: Whip Salon's Social Media Campaign Drums up New Clients

The salon offers a prize of the BFF Blowout, a service for two, to the guest who gets the most likes for their #GetWhipped pic.

https://www.salontoday.com/616474/stamp-2019-whip-salons-social-media-campaign-drums-up-new-clients

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Navigating the Thrill of Change
2025 SALON TODAY 200: Growth, Part Two
SALON TODAY 200: Beauty in Bloom
Engaging the Team in the Strategic Vision of the Salon
The Role of Technology in Modern Salon Operations and Management

Categories: Marketing & Advertising
Shortcuts Gets Social Sorted for Salons

Shortcuts launches a new monthly service that helps busy owners with their salon's social media posts.

https://www.salontoday.com/616378/shortcuts-gets-social-sorted-for-salons

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The Price of Progress & Profitability: A Salon Professional's Guide to Strategic Pricing
The Role of Technology in Modern Salon Operations and Management
Marketing Your Salon Effectively
6 Strategies for Offering Virtual Hair and Beauty Consultations
Navigating the Thrill of Change

Categories: Marketing & Advertising
Should You Hire A Marketer for Your Salon?

Phorest's Chris Brennan explores how hiring a salon marketing director can help you get your brand out to the world, while showing you how you can delegate...

https://www.salontoday.com/616091/should-you-hire-a-marketer-for-your-salon

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5 Things that Keep Clients Coming Back to Your Salon
Marketing Your Salon Effectively
Future Focused: Phorest Tools Drive Salon Growth
Navigating the Thrill of Change
How to Communicate with Your Clients Online

Categories: Awards & Contests, Marketing & Advertising
STAMP 2019: Be Inspired Salon Introduces New System that Removes the Client Confusion around Color Pricing

Be Inspired Salon leverages social media to introduce its clients to a new All-Inclusive Color Program, which introduces an overall set price for...

https://www.salontoday.com/616015/stamp-2019-be-inspired-salon-introduces-new-system-that-removes-the-client-confu

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2025 SALON TODAY 200: Growth, Part One
2025 SALON TODAY 200: Compensation and Benefits
2025 SALON TODAY 200: Growth, Part Two
2025 SALON TODAY 200: Business Builders
Top Shelf--From First Date to Forever: An Owner's Guide to Marketing Like a Matchmaker

Categories: Marketing & Advertising
Your Best Business Asset is Your Face: How to Build Your Personal Brand

All beauty professionals need to cultivate a strong personal brand if they want to stand out--especially online. Find out why your face is the most...

https://www.salontoday.com/615981/your-best-business-asset-is-your-face-how-to-build-your-personal-brand

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The Price of Progress & Profitability: A Salon Professional's Guide to Strategic Pricing
How to Use Video Consultations to Boost Salon Bookings
Navigating the Thrill of Change
How to Communicate with Your Clients Online
Second Act

Categories: Awards & Contests, Marketing & Advertising
STAMP 2019: Tyler Mason's Clever Social Post Helps New Stylist Build her Book

Do you have new talent who are trying to build clientele? Borrow this idea from Tyler Mason Salon Spa and identify a deserving group in your community and...

https://www.salontoday.com/615940/stamp-2019-tyler-masons-clever-social-post-helps-new-stylist-build-her-book

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2025 SALON TODAY 200: Business Builders
2025 SALON TODAY 200: Growth, Part Two
Engaging the Team in the Strategic Vision of the Salon
Second Act
The Price of Progress & Profitability: A Salon Professional's Guide to Strategic Pricing

Categories: Awards & Contests, Marketing & Advertising
STAMP 2019: RedBloom's Social Media Campaign Celebrates the Stories of its Most Interesting Guests

To further expand on the concept of getting guests to share their real-life style pics on Instagram, RedBloom Salon invited a few of them to a photo shoot...

https://www.salontoday.com/615936/stamp-2019-redblooms-socia-media-campaign-celebrates-the-stories-of-its-most-int

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Engaging the Team in the Strategic Vision of the Salon
SALON TODAY 200: Beauty in Bloom
2025 SALON TODAY 200: Compensation and Benefits
2025 SALON TODAY 200: Growth, Part Two
Second Act



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