When the team at Neroli Salon and Spa was stranded at home during the salon shutdown, Owner Susan Haise assigned them homework--they could attend a class,...

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With economic uncertainty ahead, now's the time to stabilize and increase your gross sales through marketing and retailing strategies.

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When Hurricane Ian left many without power in Jensen Beach, Florida, Black Sheep Salon opened its doors and its heart, inviting in clients for free Wash and...

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Soon, we'll be heading into gift card season, which if you plan it right lasts through Mother's Day. To get you prepped, Imaginal Marketing shares specific...

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Weddings are booming in 2022 as brides who planned their special day to happen in the last two years were forced to postpone. That's great news for salons...

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Weddings are booming in 2022 as brides who planned their special day to happen in the last two years were forced to postpone. That's great news for salons...

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Twylla Jane, a Sam Villa Ambassador and the owner of Lumos Nox Salon in Naperville, talks about how the Harry Potter series helped her with her salon name,...

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One NYC salon uses social media and salon apps to pull in people for a last-minute styling or deep-conditioning service.

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While the following study digs into engagement and engagement ring trends, it sheds some light on future weddings and just might offer some marketing...

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Holes in your appointment book cost you money, but a new AI-based technology is helping fill those automatically by sending customized, personalized...

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