Incentives are up to encourage consumers, Cox notes.

Cox, observing unresolved tariff policy, expects demand to keep falling through the second half of the year.

Wholesale market wobbling as tariff policy still fluctuates.

Most segments have seen steady price increases this year amid tight supply, trade tariff effect.

High prices and interest rates, paired with flat incentives, dampen demand.

North America market still growing but at much slower pace as incentives wane.

Activity fell modestly last week as depreciation continued in the market.

Cheaper models prove particularly hard to come by.

Spring rush fading followed by flat ATPs, rising MSRPs and less generous purchase motivators.

Surveys find varying degrees of interest amid incentives pullback.