When it comes to creating and maintaining cool, clean platinum blonde hair color, it’s all about eliminating warmth, producing an even result and keeping...

While you might be focused on your salon team's Halloween costume contest, your clients are already contemplating booking their Christmas appointments,...

It's human nature to see the world through your own perspective, but when you're designing a marketing message, your target market may be very different...

Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps...

The salon offers a prize of the BFF Blowout, a service for two, to the guest who gets the most likes for their #GetWhipped pic.

Shortcuts launches a new monthly service that helps busy owners with their salon's social media posts.

Phorest's Chris Brennan explores how hiring a salon marketing director can help you get your brand out to the world, while showing you how you can delegate...

Be Inspired Salon leverages social media to introduce its clients to a new All-Inclusive Color Program, which introduces an overall set price for...

All beauty professionals need to cultivate a strong personal brand if they want to stand out--especially online. Find out why your face is the most...

Do you have new talent who are trying to build clientele? Borrow this idea from Tyler Mason Salon Spa and identify a deserving group in your community and...