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Lasio Inc.'s CEO Explains the 25% rise in keratin treatments for men.
https://www.modernsalon.com/1080300/rising-trend-mens-keratin
Natural tone and texture guide the ProRituals team in creating looks for the brand's latest campaign.
https://www.modernsalon.com/1079760/mid-length-for-men-2-looks
Recent brand releases like Pleasing and UN/DN LQR stoke the conversation about inclusivity in nail care.
https://www.modernsalon.com/1078928/men-embrace-manicures-nail-art-more-than-ever
High-end, unique finishes that are locally sourced create a rich grooming retreat for men retreat in Seattle, as well as several interesting design stories...
https://www.modernsalon.com/1078893/transforming-a-historic-building-into-a-gentlemans-retreat-in-seattle-1
He's a popular nobody, a barber and educator who has combined humility with hustle and created a movement. And now he's launching a foundation to give back.
https://www.modernsalon.com/625381/hes-uplifting-the-next-generation-of-barbers
Boost your retail selection when you add the nine Mixture Man hair, body, and home care items.
https://www.modernsalon.com/1078813/mixture-man-by-mixture-covers-gifting-for-men
"It’s about texture… and texture doesn’t have a race." In the days following the killing of George Floyd in Minneapolis, the despair being shared by so many...
https://www.modernsalon.com/647976/working-to-overcome-the-racial-divide-in-the-industry-1
The brand's high-end products address all hair concerns of the season.
https://www.modernsalon.com/1077699/go247s-luxury-grooming-collection-get-men-ready-for-winter
Patrick Butler, Technical Director — Education/Operations at Floyd’s 99 Barbershop, breaks down one of the freshest cuts for fall.
https://www.modernsalon.com/1077120/trending-haircut-pompadour-with-a-twist
A new study out of the United Kingdom shows younger males are more likely to take advantage of spa services. Find out what they want.
https://www.modernsalon.com/1076345/is-male-grooming-booming