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Studies show the importance of brand strength, which is true in the full-size pickup truck segment where brand loyalty often runs deep and fierce.
https://www.autorentalnews.com/10204466/ford-tops-tesla-rivian-in-e-pickup-truck-race
Electric trucks are hitting the market as manufacturers struggle to keep up with consumer enthusiasm and demand, according to a Recurrent study.
https://www.autorentalnews.com/10175554/ev-reservation-data-reveals-frantic-demand-from-truck-buyers
A 20% price increase on its electric pickup truck did not go over well. The company president announces they will return preorder holders back to their...
https://www.autorentalnews.com/10162674/customer-pushback-dislodges-a-price-rollback-for-rivian
Analysis: The turning point in EV adoption will come as we move beyond early adopters and begin to see mainstream America choose EVs. The full-size pickup...
https://www.autorentalnews.com/10160960/ev-sales-ready-to-rise-in-2022-and-e-pickups-will-help
There is something for everyone in the electric truck segment, from fleet-forward offerings such as the Ford F-150 Lightning and the newly announced...
https://www.autorentalnews.com/10159599/the-juiced-up-electric-truck-market-2022-beyond
You could say the all-new Maverick’s hybrid engine, unibody frame, and 4.5-foot bed make it a niche truck. But in the post-pandemic era of efficiencies and...
https://www.autorentalnews.com/10145063/ford-maverick-what-can-a-compact-pickup-do-for-fleets
The "Lightning" version of the biggest selling pickup accelerates the push toward fleet electrification.
https://www.autorentalnews.com/10143875/ford-unveils-f-150-electric-pickup-truck
Our test of the new F-150 PowerBoost netted an extraordinary 19.2 average mpg with a 1,732-lb. payload and 25.1 mpg without. Adding PowerBoost’s 12,700 lbs....
https://www.autorentalnews.com/10133870/assessing-the-ford-f-150-hybrid-for-fleets
Pickup trucks have seen a surge in consumer interest in the aftermath of Hurricane Irma and Harvey, according to Jumpstart Automotive Media.
https://www.autorentalnews.com/142387/pickup-truck-interest-rises-in-the-aftermath-of-hurricanes
Enterprise Truck Rental has opened a new facility in Southern Indiana in the city of New Albany.
https://www.autorentalnews.com/140527/enterprise-truck-rental-opens-new-location-in-indiana