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'Da Man' wonders if the lead-generation business is gasping its last, wheezy breath.

https://www.fi-magazine.com/324407/the-lead-gen-death-throes
Categories: Dealer Ops, Digital, Showroom, Training

Officials said the integration of Autotrader, Kelley Blue Book and Dealer.com will grant dealers access to millions of online shoppers every month who are...

https://www.fi-magazine.com/322256/cox-automotive-brands-combine-to-offer-dealers-refined-marketing
Categories: Dealer Ops, Digital, Showroom, Training

Officials said the integration of Autotrader, Kelley Blue Book and Dealer.com will grant dealers access to millions of online shoppers every month who are...

https://www.autodealertodaymagazine.com/322256/cox-automotive-brands-combine-to-offer-dealers-refined-marketing
Categories: Auto Finance, Dealer Ops, F&I, Showroom, Training

Generation Z may have grown up with more access to technology than Millennials, but buying online isn't what this emerging demographic prefers, according to...

https://www.fi-magazine.com/322231/gen-z-prefers-face-to-face-interactions-test-drives-study-shows
Categories: Auto Finance, Dealer Ops, F&I, Showroom, Training

Generation Z may have grown up with more access to technology than Millennials, but buying online isn't what this emerging demographic prefers, according to...

https://www.autodealertodaymagazine.com/322231/gen-z-prefers-face-to-face-interactions-test-drives-study-shows
Categories: Auto Finance, Dealer Ops, Digital, Showroom, Training

Cox Automotive has named Zambezi as its lead creative agency for its Autotrader and Kelley Blue Book brands. Zambezi will work with both companies to help...

https://www.fi-magazine.com/322158/cox-automotive-hires-creative-agency-for-autotrader-kbb-brands
Categories: Auto Finance, Dealer Ops, Digital, Showroom, Training

Cox Automotive has named Zambezi as its lead creative agency for its Autotrader and Kelley Blue Book brands. Zambezi will work with both companies to help...

https://www.autodealertodaymagazine.com/322158/cox-automotive-hires-creative-agency-for-autotrader-kbb-brands
Categories: Auto Finance, Dealer Ops, Digital, Showroom, Training

AutoTrader's 2016 Car Tech Impact Study showed that 77% of consumer surveyed will make in-car technology a bigger consideration than color on their next...

https://www.fi-magazine.com/322107/autotrader-consumers-want-advanced-safety-features-on-their-next-vehicle
Categories: Auto Finance, Dealer Ops, Digital, Showroom, Training

AutoTrader's 2016 Car Tech Impact Study showed that 77% of consumer surveyed will make in-car technology a bigger consideration than color on their next...

https://www.autodealertodaymagazine.com/322107/autotrader-consumers-want-advanced-safety-features-on-their-next-vehicle
Categories: Auto Finance, Dealer Ops, F&I, Showroom, Training

The effects of Volkswagen’s diesel engine scandal are beginning to sink in, with the automaker reporting a 24.72% drop in November sales.

https://www.fi-magazine.com/322042/volkswagen-suffers-24-7-drop-in-unit-sales


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