How understanding people drives success in the auto business

Activity fell modestly last week as depreciation continued in the market.

China-based rival passes U.S.-based automaker in global sales.

Surveys find varying degrees of interest amid incentives pullback.

Declines were observed across the market last week.

Many consumers shift from new for affordability, though some brands have robust new-EV sales month.

Forecast shows tariff rush fading, but price effects anticipated later this year.

Activity, though down slightly from the previous week, was above the average seasonal prepandemic level.

April dip from unusual spring surge is still well above last year, Cox says.

April tariff winds buffet consumers, ending upswing in conditions.