When the team at Neroli Salon and Spa was stranded at home during the salon shutdown, Owner Susan Haise assigned them homework--they could attend a class,...

With economic uncertainty ahead, now's the time to stabilize and increase your gross sales through marketing and retailing strategies.

When Hurricane Ian left many without power in Jensen Beach, Florida, Black Sheep Salon opened its doors and its heart, inviting in clients for free Wash and...

Soon, we'll be heading into gift card season, which if you plan it right lasts through Mother's Day. To get you prepped, Imaginal Marketing shares specific...

Weddings are booming in 2022 as brides who planned their special day to happen in the last two years were forced to postpone. That's great news for salons...

Weddings are booming in 2022 as brides who planned their special day to happen in the last two years were forced to postpone. That's great news for salons...

Twylla Jane, a Sam Villa Ambassador and the owner of Lumos Nox Salon in Naperville, talks about how the Harry Potter series helped her with her salon name,...

One NYC salon uses social media and salon apps to pull in people for a last-minute styling or deep-conditioning service.

While the following study digs into engagement and engagement ring trends, it sheds some light on future weddings and just might offer some marketing...

Holes in your appointment book cost you money, but a new AI-based technology is helping fill those automatically by sending customized, personalized...