Pink Ice, Blue Mist, and Latte. This calming collection of colors features a soft and hazy aesthetic that ushers in a new era of beauty and emotional...

Hollywood’s biggest night isn’t just about the awards for us--its a chance to see some trend-setting shades and celebrate the artists who created them. Here...

Looking to offer your loyal clients something new and fun? Colorist Kheyli Tristen has some ideas using Goldwell!

She is known for her beautiful color results, especially her lived-in looks. In these three looks, she uses a combination of techniques--airtouch,...

Known for crafting signature looks for celebrities, William Whatley of Scruples is predicting the hair colors that dominate 2025 hair color trends.

Why is Goldwell a leader in every hair product category? Find out as stylist Shonda Harvey-Gale explores the brand.

Radiating a rich, golden light, ORANGE GLOW warms the soul and brings a heightened sense of energy.

MODERN Artist Connective Member Stephanie Hodges uses Goldwell lightener and color for fast, vibrant results. See why she trusts it to do the hard work for her.

In celebration of Pantone naming Mocha Mousse their Color of the Year for 2025, renowned British stylist Andrew Smith shares his collection of looks...

At the Golden Globes, Tracey Cunningham, Schwarzkopf Professional’s U.S. Creative Director of Color & Technique, designed three of our favorite color...