Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand,...

Zano launched Bridal to Go. One staffer handles all bridal bookings, coordinating staff and upselling services before and after the wedding day.

When the lease ended on one of Atelier’s three locations, the owners decided to merge their team members into the other two locations. The salon hired...

Salon Spa W's Going Global campaign incorporated a variety of digital and traditional marketing elements and had the whole salon buzzing about spring...

Apothecanna’s philosophy, aromas and textures perfectly resonated with the Habitude guest, so Inez Gray determined 4/20 was the perfect date to co-brand...

Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked...

Broome Street Society created its own YouTube channel called BSSTV, and its most popular video to date is a blowout tutorial from owner Josie Sanchez....

Salon Rootz put together three short videos to popular music that showed clips of stylists working in the salon, still shots and product shots....

Sometimes an opportunity arises to have fun with clients in ways that don’t involve doing their hair. Scott J decided to leverage the spirit of April Fool’s...

In February, Nurtur posed a correlation between shades of hair and how clients like their coffee. With 173 likes, it was a hit.