Top trainer advises F&I pros to eliminate the ‘I have AAA’ objection by downplaying the very real — but relatively minor — roadside assistance benefit...
https://www.fi-magazine.com/324527/avoiding-the-aaa-objectionThe magazine’s F&I pro responds to a question about how to build value in F&I protections if the customer says he plans on paying off his loan long before...
https://www.fi-magazine.com/324505/video-selling-to-short-term-ownersOlder clients who say they are buying their last car need to be protected just as much as a first-time buyer. The magazine’s resident F&I pro explains.
https://www.fi-magazine.com/324495/handling-the-last-car-objectionWhy should your customers buy the service contract if their vehicle is already covered? The magazine’s resident F&I pro has the answer.
https://www.fi-magazine.com/324441/video-handling-the-be-back-objection
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