Top trainer advises F&I pros to eliminate the ‘I have AAA’ objection by downplaying the very real — but relatively minor — roadside assistance benefit...
https://www.fi-magazine.com/324527/avoiding-the-aaa-objectionTop trainer has hard-earned advice — and a word of warning — for F&I pros whose dealers seem to change their pay plans every time they have a good month.
https://www.fi-magazine.com/324521/the-dealer-moved-my-goal-postsThe magazine’s F&I pro responds to a question about how to build value in F&I protections if the customer says he plans on paying off his loan long before...
https://www.fi-magazine.com/324505/video-selling-to-short-term-ownersHow do you sell a $3,000 VSC on an $8,000 car? Top trainer offers a four-step process to ensure every customer gets the protection they need.
https://www.fi-magazine.com/324501/video-selling-high-mileage-vsc-plansDo-it-yourself customers will tell you they prefer to save a few bucks by performing their own maintenance. F&I trainer has the perfect response for this...
https://www.fi-magazine.com/324498/selling-warranty-compliance-plansOlder clients who say they are buying their last car need to be protected just as much as a first-time buyer. The magazine’s resident F&I pro explains.
https://www.fi-magazine.com/324495/handling-the-last-car-objectionAn F&I manager from Atlanta had a service contract sold to a cash customer — that’s until he went for more. The magazine’s resident F&I pro weighs in.
https://www.fi-magazine.com/324492/sold-but-not-closedTop trainer welcomes an anxious recruit to the F&I ranks with 10 pieces of practical, hard-earned advice.
https://www.fi-magazine.com/324485/its-ok-to-be-nervousThere are countless ways to sell financing and protection products, but only one way to truly connect with customers.
https://www.fi-magazine.com/324482/video-have-a-real-conversationA reader wonders if a scenario exists where trading rate for product doesn’t cross that invisible legal line. The magazine’s resident F&I pro weighs in.
https://www.fi-magazine.com/324472/trading-rate-for-product