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Menus Don’t Work Miracles

A fancy new menu can help streamline processes and improve customer engagement, but it won’t replace the hard-won skill and compassion of a true F&I...

https://www.fi-magazine.com/351212/menus-dont-work-miracles

Top trainer advises F&I pros to eliminate the ‘I have AAA’ objection by downplaying the very real — but relatively minor — roadside assistance benefit...

https://www.fi-magazine.com/324527/avoiding-the-aaa-objection

Is offering eight products a bad idea? The magazine’s resident F&I pro says it depends on the producer and the presentation.

https://www.fi-magazine.com/324511/video-selling-eight-products-without-losing-the-customer

There are countless ways to sell financing and protection products, but only one way to truly connect with customers.

https://www.fi-magazine.com/324482/video-have-a-real-conversation

The magazine’s resident F&I pro responds to an F&I manager’s query on how to handle a parent’s objection to his products.

https://www.fi-magazine.com/324435/video-overcoming-helicopter-parents
[Video] Perfect Timing

Aside from selling VSCs on the service drive, the magazine’s F&I wiz says there are five other opportunities to capture a missed service-contract sale.

https://www.fi-magazine.com/324376/video-perfect-timing


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