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Treat customers like people, not sales prospects, and sales should follow.
https://www.fi-magazine.com/374566/the-four-pillars-of-the-customer-experience
Focus on real-world facts, and the customer will buy in.
https://www.fi-magazine.com/374445/the-five-myths-of-fi
Information is for the internet; insight is for the F&I office. Fill the process with insight and you will fill the office with happy customers.
https://www.agent-entrepreneur.com/371555/insight-over-information
Practice Abe Lincoln’s habits to be the best you can be.
https://www.fi-magazine.com/371422/lincoln-thinking-in-fi
The customer is speaking loudly, they want to have it their way, and it’s forward-thinking and profit-building when we do.
https://www.fi-magazine.com/370191/have-it-your-way
The F&I process provides us an opportunity to add value or aggravation to the customer’s purchase experience – choose value!
https://www.fi-magazine.com/369953/the-days-of-making-the-customer-wait-are-over
If we provide the path through the process that our customers enjoy, expect, and hope for, they will trust us and listen to the insight we offer.
https://www.fi-magazine.com/369687/the-path-of-people-the-power-of-empathy
Insightful information that attaches your customer emotionally to a product will move more to buy than any close you may have learned.
https://www.fi-magazine.com/368803/the-path-of-people-emotional-attachment
Third party confirmation is the most powerful tool to move people down the path of buying.
https://www.fi-magazine.com/368550/the-path-of-people-let-them-lead
What is the secret to more consistently winning?
https://www.agent-entrepreneur.com/368357/bring-it-and-you-get-the-business