In this video tutorial, colorist Ellie Toia creates a shadow root to blend her client's grownout color and give her a more natural lived-in blonde using...

Orlando stylist Ricardo Santiago shares his secret to drying extensions quicker and more efficiently: Hot Tools' One Step Blowout.

Nashville bridal stylist Trae Howard shares her step-by-step process to creating this fairy-tale look.

The trend, which features a semi-opaque white, has continued to gain popularity throughout the end of 2019.

California colorist Kelly Naso knows a thing or two about healthy, shiny blonde hair. In this video, Naso shares her secret two-step recipe to maintaining...

The holiday season is upon us, and the joy of giving is the perfect reason to promote festive gift sets at your salon or give to your own clients, friends...

Over a five-year period, the organization raised nearly $165,000 for City of Hope to help find a cure for cancer.

Colorist Debbe Salvino turns to Schwarzkopf Professional's new line, tbh—true, beautiful, honest, to give a soft and natural-looking dimension to her brunettes.

In this video tutorial, artist Caralee Pridemore demos how she uses Moroccanoil's Color-Depositing masks to add vibrancy and depth in her bridal styles.

Artist Haley Garber frequently reaches for the Alterna’s hero products when prepping for updos.