In this thought-provoking blog, Dr. Leon Alexander talks owners through the uncertainty of the times and how to emerge stronger, more relevant and better...

The shift towards a consumer-centric salon model represents a significant evolution in how salons engage with their customers and art can be the catalyst....

As the leader of your business, you must take risks to grow. But the allure of comfort and the fear of the unknown hold us back. Dr. Leon Alexander offers...

Despite what they may believe, consumers don't make their own purchasing decisions. They are influenced by the way is positioned. Eurisko's Leon Alexander...

Eurisko's Leon Alexander looks at the post-Covid world of beauty and suggests changes--from personalization to business names to a new model.

Taking their cues from sophisticated department stores, salons can create retail areas that lure guests into shopping and spending more. Eurisko's Leon...

Despite the challenging year we've just experienced, it's vital that today's salon leaders stay positive in order to guide their businesses, teams and...

As part of our Burning Questions series, Eurisko's Dr. Leon Alexander tackles the sensitive issue of staff not returning or leaving for rental, and how to...

In his latest provocative blog, Eurisko's Leon Alexander proposes a new business model for the salon industry that is a hybrid between a commission-based...

Eurisko's Leon Alexander explores the professional beauty world after salons reopen and points out opportunities for humanity to unite.