The editor wonders what marketers hope to accomplish by bashing F&I and warns them not to bite the hand that pushes the buttons.
https://www.fi-magazine.com/324451/time-to-change-the-messageThe editor addresses claims that he’s anti-consumer and anti-transparent. Apparently, he’s been sitting on the digital fence a little too long.
https://www.fi-magazine.com/324437/anti-consumer-meThe editor shares the details of what he believes will go down as a historic moment in the history of F&I.
https://www.fi-magazine.com/324433/fis-big-moment
Tech vendors believe the industry needs to respond to customer dissatisfaction with the F&I process, but not everyone believes moving the process online is...
https://www.fi-magazine.com/310893/examining-the-bricks-to-clicks-pushThe editor looks back at some of the positives that came out of the Great Recession and explains why that painful period has the industry prepared for...
https://www.fi-magazine.com/324402/we-are-readyThe editor weighs in on new technology in the F&I space and why solutions that appear threatening could represent new opportunities for sales.
https://www.fi-magazine.com/324400/threat-or-opportunity