Exiting a year of record revenues, the new year brings challenges from market disruptors, incumbent players new to the U.S. market, and new mobility models.

From a geeky industry insider standpoint, the fact that Lyft is renting fleet to consumers on a daily rate is a big deal. But questions abound regarding the...

On its first quarter conference call, Hertz was candid about the impact of Uber and Lyft — as well as the unrealized revenue potential.

Where is car rental headed with initiatives surrounding Mobility as a Service offerings, fleet management of autonomous vehicles, subscription services, and...

While the U.S. car rental market hit a new revenue record of $30 billion in 2018, there are a few items on the industry’s “to-do list” to best position...

With cities constricting parking and now charging for use of loading zones — while fewer spaces are being built overall — fleet operators must view parking...

European car rental startup Virtuo sees a bright future for the daily rental market serving leisure and corporate customers using an owned fleet — but...

European car rental startup Virtuo sees a bright future for the daily rental market serving leisure and corporate customers using an owned fleet — but...

These days, it’s not easy to be in fleet.

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve...