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Goldwell Color Zoom’s 2019 Collection is reimagined by three artists who competed live in Vienna, Austria. Remix is all about pops of color, graphic...
https://www.modernsalon.com/616836/global-beauty-goldwell-color-zooms-u-s-competitors
Learn how Kao, parent company of Goldwell, KMS, Oribe and Varis, is continuing its focus on environmental sustainability and how salons can take immediate...
https://www.modernsalon.com/616457/kaos-commitment-to-sustainability
Holly DeCastri creates a pastel peach and lavender color melt using Goldwell's Pure Pigments color additive for max shine and color hold.
https://www.modernsalon.com/612715/peach-and-lavender-color-melt-using-goldwell-pure-pigments
When we sent Artist Connective member Gerilyn Ghaisarzadeh, a colorist out of Winter Park, Florida, Goldwell's new color additive Pure Pigments, she...
https://www.modernsalon.com/603537/colormelt-and-color-boost-magic-using-goldwell-pure-pigments
Next-level creative coloring? Yes, thanks to Goldwell’s @Pure Pigments. Four artists take the direct-dye additive on a test drive.
https://www.modernsalon.com/377638/goldwell-pure-pigments-formulas-finishes-and-a-photo-gallery
Artist Connective member Tyler Plemmons (@tyler.art) creates a pink-y peach color formula using Goldwell's new direct dye additive, @Pure Pigments.
https://www.modernsalon.com/377497/how-to-pink-and-peach-hair-color-formula-using-goldwell-atpure-pigments
We sent MODERN SALON Artist Connective member Marissa...
https://www.modernsalon.com/377471/see-how-drops-of-goldwells-atpure-pigments-create-the-perfect-blonde
There are few things that crush a colorist more than when hours of work goes into creating the ideal shade for your client only for it to fade as quickly...
https://www.modernsalon.com/377337/how-to-the-yellow-color-formula-your-clients-will-love-using-goldwell-pure-pigme
Watch the technique of how one artist used Goldwell's new @Pure Pigments color additive to create a holographic effect (Bonus: it has two-times the fade...
https://www.modernsalon.com/377324/how-to-the-perfect-pink-that-lasts-using-goldwells-atpure-pigments